When creating marketing strategies and ideas, the where a lot of possibilities, throughout the project our main source of marketing was the internet, using social networking sites, such as facebook, myspace, twitter, flickr and youtube. This generates a lot more audience interest than conventional strategies such as posters, as poster can only be seen by a limited audience of only people that will be in the area of the poster.
Where as online marketing can reach anyone from any area of the world. The social networking sites and website I worked to create also helped to update our audience not only of where to view the show but how to contact us and it gave them regular updates on how the production of the show was coming along. As different people are connect to different social networking sites, I decided to create quite a few, but I mainly posted the same information on each, posting the links to the videos on these sites is what got people to view them, if we were to have just put it on youtube and vimeo without telling anyone about them, then no one would have viewed them.
We did use one conventional strategy, we decided that quite a lot of people from college either may not have social networking sites or may to know about the show, so we put up three posters around college to promote each episode. Our group also used the online networking to generate help for the show, I posted messages and updates on; facebook, twitter, flickr and myspace to get audiences that are in an unsigned band to let us use their music in the show, which is how our show got it’s theme song, from a band on myspace. I also posted information to social networking sites to people about needing actors and asking people to audition, although we also put poster up for the auditions as well. I think that using both online and conventional ways on marketing and promotion are a good idea because both generate different types of audiences and are likely to both attract people to the show.
Using the social networking sites our group got very fast responses from the audiences after posting the videos, we get feedback within at least a few hours of a video being posted. Although we get quick responses the responses seem to develop a pattern through the three episodes. The first episode definitely generated the most popularity, it so far has the most number of views, at 830 views compared to episode two, 320, and episode 3, 245. This is a dramatic decrease each episode, which means that as the show continues people are losing interest in the show. Episode one was also the only episode to have views from outside of the UK, episode one had a few views from Spain and USA. This shows that the hype of the show from social networking got people interested to watch but then some people after watching realise that it either wasn’t what they expected or wasn’t the kind of show that they would like to watch. Not only did the views changed over time but the comments change as well; episode one has 15 comments, episode two has 5 comments and episode three has 4 comments. Although all of the comments on each episode have positive aspects, the first episode is the only episode that features a lot of criticism, I think that this is because after the first episode the audience wanted to let us know that they will continue watching and wanted us to know the things that we are going to change or improve to keep people watching. Following the trend, the number of rating decreased also, from 13 to 4 to 2, although the average rating improves the first episode as 4 and a half star, where as episodes 2 and 3 have an average rating of 5 stars. This would indicate that although less people are viewing the show, the viewers that are watching are enjoying it a lot more, because the ratings and amount of criticism is improving.
Unlike in a TV show, where all the episodes of a series are filmed almost all at once, then showed to audience after all the filming is complete, I had the opportunity to get to hear from our audience before filming the rest of the episode, this meant that anything that the audience did not enjoy about the show or anything they thought could be improve, could be changed before the next episode. The main criticism from our audience was the acting in the show, because we were told this before filming the second episode, we had the chance to work through it with the actor and get more rehearsal done so the actors would be more comfortable and better at acting. We did this well because in the second and third episodes we didn’t get as many comments about the acting. We also received feedback saying that the show does not feature enough shot types, so for the next episodes I worked for a lot longer on the shot lists and storyboards to create more variety. This definitely improved to quality of the shows appearance. TV shows that film several episode because broadcasting do not get this opportunity, they can not change or improve the show, according to feedback until all the previously filmed shows have been broadcasted, this means that if audiences don’t like something about a some they may have to wait a whole season of the show to see any improvements, which by then they may have already lost interest in the show. Web series can be influenced a lot easier by audiences than something like a TV show, which I feel is part of what attracts audiences to online series’.
Much of the ideas behind our marketing and promoting, and audience influences has been guided by our research of pervious web series. Web shows like ‘The Guild’ have very similar marketing to our, they have all their videos on youtube and their own website, they have social networking sites, and merchandise. Through our research of this show and others like ‘Chad Vader’ and ‘Living With The Infidels’ I discovered that these are the main ways that web series work and achieve success.
Using the social networking sites our group got very fast responses from the audiences after posting the videos, we get feedback within at least a few hours of a video being posted. Although we get quick responses the responses seem to develop a pattern through the three episodes. The first episode definitely generated the most popularity, it so far has the most number of views, at 830 views compared to episode two, 320, and episode 3, 245. This is a dramatic decrease each episode, which means that as the show continues people are losing interest in the show. Episode one was also the only episode to have views from outside of the UK, episode one had a few views from Spain and USA. This shows that the hype of the show from social networking got people interested to watch but then some people after watching realise that it either wasn’t what they expected or wasn’t the kind of show that they would like to watch. Not only did the views changed over time but the comments change as well; episode one has 15 comments, episode two has 5 comments and episode three has 4 comments. Although all of the comments on each episode have positive aspects, the first episode is the only episode that features a lot of criticism, I think that this is because after the first episode the audience wanted to let us know that they will continue watching and wanted us to know the things that we are going to change or improve to keep people watching. Following the trend, the number of rating decreased also, from 13 to 4 to 2, although the average rating improves the first episode as 4 and a half star, where as episodes 2 and 3 have an average rating of 5 stars. This would indicate that although less people are viewing the show, the viewers that are watching are enjoying it a lot more, because the ratings and amount of criticism is improving.
Unlike in a TV show, where all the episodes of a series are filmed almost all at once, then showed to audience after all the filming is complete, I had the opportunity to get to hear from our audience before filming the rest of the episode, this meant that anything that the audience did not enjoy about the show or anything they thought could be improve, could be changed before the next episode. The main criticism from our audience was the acting in the show, because we were told this before filming the second episode, we had the chance to work through it with the actor and get more rehearsal done so the actors would be more comfortable and better at acting. We did this well because in the second and third episodes we didn’t get as many comments about the acting. We also received feedback saying that the show does not feature enough shot types, so for the next episodes I worked for a lot longer on the shot lists and storyboards to create more variety. This definitely improved to quality of the shows appearance. TV shows that film several episode because broadcasting do not get this opportunity, they can not change or improve the show, according to feedback until all the previously filmed shows have been broadcasted, this means that if audiences don’t like something about a some they may have to wait a whole season of the show to see any improvements, which by then they may have already lost interest in the show. Web series can be influenced a lot easier by audiences than something like a TV show, which I feel is part of what attracts audiences to online series’.
Much of the ideas behind our marketing and promoting, and audience influences has been guided by our research of pervious web series. Web shows like ‘The Guild’ have very similar marketing to our, they have all their videos on youtube and their own website, they have social networking sites, and merchandise. Through our research of this show and others like ‘Chad Vader’ and ‘Living With The Infidels’ I discovered that these are the main ways that web series work and achieve success.
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