Planning Marketing - 7th January 10

In today’s class we spilt into three groups; the marketing team, which I am in, the design team and the writing team. This think that we work a lot better when split into these groups as we spend less time disagreeing with each other, and more time getting on with what we are supposed to be doing, if we were to be constantly working together then I don’t think we would work that well because there seems to be a lot of issues between some members of class.

Working in the team that I was in we decided to think of ideas for promotion, the first task I did today was create an email address and twitter account for the show to update information about the show to audiences. The twitter account is www.twitter.com/DDeficit. I think it is a good idea to have social networking sites like twitter for the show as by updating it with regular information the audience will be able to find out information about the show and how it’s progressing. After creating these I asked the design team to work a logo for the show, which can be used on the social networking sites, as background designs and profile pictures until we have pictures of the cast. This logo will also be used for any promotional products that the marketing team will create for the show, for example posters, t-shirt, websites. This logo will help fans and audiences to indentify that the products are link to the show. The design team have a very good idea for the logo so far.

Our marketing team’s next task will be to design the posters that we will use as a way of getting word out about the mini series. Another idea we have for a promotional product is to create several facebook accounts, one for each of the characters, and have them be updated by us but made to look as though the characters write them. I think this is a good idea because, with each episode the character can update their status about how they feel about the detention and this will keep the audience interested, there will also be a facebook based, not by characters, but by us with information about the show. The character facebook accounts idea was created because most teenagers have facebook and update them about what’s going on in there lives. This may not work and audience may not be interested in reading fictional updates but we are going to give it a try anyways. But before we can do this we full character profiles and script from the writers.